in-app-advertising
Evolution! The gradual change in a certain direction. If you have an app with an active user base, now is the time you’re...
programmatic advertising statistics
Automation is going to change advertising as we know it. Indeed, the ability to use consumer data at scale to optimize ad campaigns on...
ads.txt file is a silver bullet
Ad buyers are dissatisfied with publishers’ slower-than-expected adoption of the industry’s anti-fraud initiative, Ads.txt. Now they are nearing an ultimatum: Publishers need to upload a public...
Third-party cookies have become the black sheep of digital advertising. Apple’s Safari browser has blocked them. Google’s Chrome — now becoming an arbiter of ad quality —...
ads.txt
How does ads.txt work? Ads.txt is simply a text file that sits on your server and lists the places authorised to sell ads on...