A deeper look into RTB
What is Real Time Bidding? Traditionally, Display advertising required advertisers to pay a fixed rate for a certain number of impressions which is how...
Programmatic buying advantages
For both publishers and advertisers, the programmatic buying advantages have been well stated. It enables us to optimize sales, streamline operations and provide...
Advertisers are investing heavily on programmatic
Programmatic has proven that both publishers and advertisers could benefit from this automated method of ad buying. It already accounts for more than half...
The global states of programmatic
According to a report published this summer by Magna Global, the global programmatic market will increase from $14.2 billion in 2015 to $36.8...
Trends of programmatic advertising in 2017
The Drum reports that programmatic advertising is set to increase 31 percent in 2017. Does that mean we can already crown programmatic as...