Native ads have so much potential that I don’t believe is being explored enough today. True, they may not seem all that interesting...

It’s common for marketers to talk up their willingness to pay more for the context and quality of ads now that chasing the cheapest media...

Major multinationals have continued to increase ad spend via programmatic channels, despite widely publicised concerns about brand safety and transparency. Mobile (up for...

2017 saw the tenth anniversary of programmatic advertising. From its humble beginnings, over half of all non-search digital ad spend is now made...

Evolution! The gradual change in a certain direction. If you have an app with an active user base, now is the time you’re...