Programmatic
65% of digital media will be programmatic by 2019 despite fraud and misplacement woes
Anne Do -0
By 2019 65% of all digital ad spend will be traded programmatically, despite clients airing ongoing concerns around issues like ad fraud, brand safety...
You probably have already tried a handful of mobile ad networks, spending the good part of a day every time to integrate them...
Native ads have so much potential that I don’t believe is being explored enough today. True, they may not seem all that interesting...
It’s common for marketers to talk up their willingness to pay more for the context and quality of ads now that chasing the cheapest media...
Programmatic
Programmatic Comprises Over a Quarter of Digital Media Spend – The Industry Reacts
Anne Do -
Major multinationals have continued to increase ad spend via programmatic channels, despite widely publicised concerns about brand safety and transparency. Mobile (up for...