Programmatic and Header bidding
Header bidding is all the rage in the programmatic ecosystem at the moment, and it signals a significant shift in the way advertising...
Benefit from a programmatic futre
Programmatic is marketing’s biggest buzzword. It’s been discussed and rehashed time and time again; covered by every half respectable marketing publication, blog, and...
programmatic marketing
Unless you have been hiding under a rock for about a year or so, no doubt you would have heard of programmatic marketing...
Programmatic ad in 2017
The Drum reports that programmatic advertising is set to increase 31 percent in 2017. Does that mean we can already crown programmatic as...
mobile
A few of the biggest worries in the industry this past year were ad fraud and measurement discrepancies. The good news for advertisers...