The state of programmatic advertising

Programmatic advertising is accounting for more and more ad dollars. Emarketer estimates it will account for three-quarters of the UK display ad market this year. Globally, programmatic ad spend...

Trends Transforming Programmatic Advertising In 2021

Programmatic ad spending is expected to reach $98 billion by 2021. Learn the top trends in the industry to better optimize your advertising plan today.

Voodoo buys Beach Bum to diversify monetization from ads to IAPs

Paris-based hypercasual publisher Voodoo has acquired Israeli startup Beach Bum for an undisclosed sum. The move is part of Voodoo's strategy shift from hypercasual games...

Must Read