Voodoo buys Beach Bum to diversify monetization from ads to IAPs
Paris-based hypercasual publisher Voodoo has acquired Israeli startup Beach Bum for an undisclosed sum. The move is part of Voodoo's strategy shift from hypercasual games...
Trends Transforming Programmatic Advertising In 2021
Programmatic ad spending is expected to reach $98 billion by 2021. Learn the top trends in the industry to better optimize your advertising plan today.
The state of programmatic advertising
Programmatic advertising is accounting for more and more ad dollars. Emarketer estimates it will account for three-quarters of the UK display ad market this year.
Globally, programmatic ad spend...