The global states of programmatic

The global state of programmatic advertising

According to a report published this summer by Magna Global, the global programmatic market will increase from $14.2 billion in 2015 to $36.8 billion in 2019. With...
The predictions for programmatic

A brief history and predictions for the future of Programmatic Advertising

Programmatic Advertising is the best form of advertising that cuts down on all the disadvantages created by traditional advertising. In this article, let's find out why programmatic...
ads.txt file is a silver bullet

Advertisers are getting “aggressive” about enforcing Ads.txt adoption

Ad buyers are dissatisfied with publishers’ slower-than-expected adoption of the industry’s anti-fraud initiative, Ads.txt. Now they are nearing an ultimatum: Publishers need to upload a public list of their programmatic...
programmatic advertising

What is Programmatic Advertising and Why it matters

Before we get to the topic at hand, a definition of programmatic advertising. We define it simply as “Automated advertising buying coupled with machine learning.” Digiday defines it...
myths behind programmatic delivery revealed

Exposing the myths of programmatic delivery

Programmatic. Automation. Private Marketplaces. Guaranteed Deals. These are the buzz words that made us all think that everything was simple, required few resources, and would make us...

Programmatic ROI and How to measure it

How to measure the Programmatic ROI (Return On Invesment) has long been a concern to marketers who want to figure out whether their campaign work effectively. 1. What is...
Digital advertising trends 2020

Digital Advertising – Key Trends Heading into 2020

Digital Advertising – Key Trends Heading into 2020 The digital advertising landscape is constantly evolving to meet the demands of consumers today....
Programmtic buying

A beginner guide to programmatic buying

2017 is predicted to be the year of programmatic buying. Now programmatic is not the "future" anymore, we are living in the era of automated advertising that...
publihsers

How publishers benefit from programmatic

Now it is clear that Publisher's revenue mainly comes from programmatic. This type of ads selling is outpacing traditional direct sales for desktop and mobile across display...
Trends of programmatic advertising in 2017

Trends of Programmatic Advertising in 2017

The Drum reports that programmatic advertising is set to increase 31 percent in 2017. Does that mean we can already crown programmatic as the advertising king of...

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