2019 GLOBAL DIGITAL ADVERTISING TRENDS

Essential Digital Advertising Trends You Need To Know For 2019

In order to efficiently make strategic decisions, it is imperative to be armed with accurate, comprehensive information. In the digital advertising space, this is even more important,...
Reaching consumers in a mobile-connected world with programmatic display

Reaching consumers in the mobile-connected world with programmatic display

Consumers are becoming increasingly mobile-connected; rather than simply being used as a research channel, mobile is growing as the device used to make purchases, which opens up...

Here’s what programmatic will look like in 2027

2017 saw the tenth anniversary of programmatic advertising. From its humble beginnings, over half of all non-search digital ad spend is now made using the technology. The...

Scaling a programmatic platform – What’s the myth behind it

Programmatic undoubtedly brings greater control, transparency, and performance to an agency. Regardless of the benefits, many agencies still hesitate to switch. The fight against adopting a new...
What is a DSP (Demand-Side Platform) ?

What is a DSP (Demand-Side Platform) ?

What is a Demand-side Platform? DSP stands for Demand-Side Platform, a software that is used for programmatic ad buying, typically via...
overcome challenges

Programmatic advertising: Challenges that marketers need to overcome

So, what are the issues with programmatic advertising? Well, we’re here to give you a little guidance on them, so you can sidestep the potential issues. If...
Programmatic buying top fear

Programmatic Buying top fears: Quality and Transparency

While advertisers see many advantages to programmatic buying, and are increasing programmatic budgets as a result many are uneasy about inventory. According to August research, more than...
programmatic advertising statistics

The current state of Programmatic Advertising: 15 stas say it all

Automation is going to change advertising as we know it. Indeed, the ability to use consumer data at scale to optimize ad campaigns on the fly is probably...
Programmatic advertising future

Programmatic advertising and the rapid changes in digital ad space

What is programmatic advertising? Programmatic advertising is exactly what is sounds like. It’s automated buying and selling of digital advertising through centralized computer-driven ad exchanges and related databases...
Header Bidding

An in depth look into Header Bidding

In an effort to shed light on this relatively new concept, here are five things you need to know about Header Bidding. 1. What is Header Bidding? Header bidding, also...

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