Scaling a programmatic platform – What’s the myth behind it

Programmatic undoubtedly brings greater control, transparency, and performance to an agency. Regardless of the benefits, many agencies still hesitate to switch. The fight against adopting a new...
Advertisers are investing heavily on programmatic

Advertisers are investing heavily in programmatic

Programmatic has proven that both publishers and advertisers could benefit from this automated method of ad buying. It already accounts for more than half of US digital display...
Trends of programmatic advertising in 2017

Trends of Programmatic Advertising in 2017

The Drum reports that programmatic advertising is set to increase 31 percent in 2017. Does that mean we can already crown programmatic as the advertising king of...

Programmatic ROI and How to measure it

How to measure the Programmatic ROI (Return On Invesment) has long been a concern to marketers who want to figure out whether their campaign work effectively. 1. What is...
The predictions for programmatic

A brief history and predictions for the future of Programmatic Advertising

Programmatic Advertising is the best form of advertising that cuts down on all the disadvantages created by traditional advertising. In this article, let's find out why programmatic...
Programmatic buying top fear

Programmatic Buying top fears: Quality and Transparency

While advertisers see many advantages to programmatic buying, and are increasing programmatic budgets as a result many are uneasy about inventory. According to August research, more than...
Programmatic ad spend in 2018

Programmatic Comprises Over a Quarter of Digital Media Spend – The Industry Reacts

Major multinationals have continued to increase ad spend via programmatic channels, despite widely publicised concerns about brand safety and transparency. Mobile (up for 87% of respondents) and...
programmatic advertising trends

What will dominate programmatic advertising in the near future?

Programmatic advertising. The crunching of numerous sources of data to present the right ad, at the right time, to the right person. But with technology evolving so...
Native ads

Here’s why you should give Native Ads a try

There are multiple options when it comes to attracting customers online -- One option that are highly recommended is using Native Ads It’s a form of advertising that’s designed...
Programmatic video

Programmatic video: what to do with cross-screen strategy

According to a report, programmatic video revenue for TV and media companies rose over 550% last year. In fact, what’s labeled as ‘television’ nowadays is changing rapidly,...

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