Passback Tags: Why Publishers are recommended to use it?

We receive questions about passback tags from our publishers. Therefore, today we suggest to expand on this topic to let you know about the importance of these...
programmatic media buying trends in 2017

What trends will drive programmatic media buying in 2017

Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017- and that’s faster than...
native ads

Why you should be using programmatic native ads

Native ads have so much potential that I don’t believe is being explored enough today. True, they may not seem all that interesting if you only focus...
header bidding

Header Bidding Trends for Publishers in 2017

It’s 2017, header bidding is still discussed and debated on a daily basis around water coolers all over the industry. Header bidding is likely the most lucrative option...
ads.txt

Ads.txt – What do publishers need to do about it ?

How does ads.txt work? Ads.txt is simply a text file that sits on your server and lists the places authorised to sell ads on your behalf. The idea...
mobile ad network for app

How to choose the best mobile ad network for your apps?

You probably have already tried a handful of mobile ad networks, spending the good part of a day every time to integrate them and have experienced so...
programmatic advertising trends

What will dominate programmatic advertising in the near future?

Programmatic advertising. The crunching of numerous sources of data to present the right ad, at the right time, to the right person. But with technology evolving so...

Impression discrepancy : Know what you don’t know

Despite best efforts, discrepancies in statistics are still quite a big issue for advertisers and publishers or between the advertiser’s statistics and the advertising platform's statistics. Typically, discrepancies of up...
Header Bidding

Bring more value to Programmatic with Header Bidding

If you are a publisher, or a marketer for a publisher, you have certainly paid attention to programmatic ads in the last few years.  The rising demand...
Programmatic advertising

80% of US display ad spend goes to programmatic in 2017

Private marketplaces continue to gain share of programmatic transactions. It may not have a great rep these days, with flare-ups over inappropriate placements, fraud and transparency concerns, but...

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