The predictions for programmatic

A brief history and predictions for the future of Programmatic Advertising

Programmatic Advertising is the best form of advertising that cuts down on all the disadvantages created by traditional advertising. In this article, let's find out why programmatic...
programmatic ad buying challenges

Programmatic ad buying challenges that marketers should be aware of

For a couple of years, at least, it seems the entire digital marketing world has been talking about programmatic ad buying. Spend is increasing, new platforms are...
machine-learning

Programmatic, data and more – a new age of customer experience

While machine learning itself is nothing new, the speed at which data can now be processed, analysed and actioned has completely changed the machine-learning game. Readily affordable...
native ads

Why you should be using programmatic native ads

Native ads have so much potential that I don’t believe is being explored enough today. True, they may not seem all that interesting if you only focus...
programmatic buying - what's trending

Programmatic buying: What’s trending ???

Now we all know that programmatic is the game-changing technology in the advertising industry. It is predicted to grow by an astounding 31% in this year and...
programmatic advertising trends

What will dominate programmatic advertising in the near future?

Programmatic advertising. The crunching of numerous sources of data to present the right ad, at the right time, to the right person. But with technology evolving so...
Trends of programmatic advertising in 2017

Trends of Programmatic Advertising in 2017

The Drum reports that programmatic advertising is set to increase 31 percent in 2017. Does that mean we can already crown programmatic as the advertising king of...
The state of programmatic advertising

The state of programmatic advertising, in 5 charts

It’s common for marketers to talk up their willingness to pay more for the context and quality of ads now that chasing the cheapest media impressions is seen as...
Programmatic buying transparent report

Transparency in digital world – what marketers should always demand for

Transparency is what digital marketers should always demand from their partner. In a world that ad networks acted as brokers between advertisers and publishers, being in such...

What will be the next programmatic evolution?

Programmatic marketing has rapidly become a growing, powerful strategy for marketers, despite the industry frequently encountering challenges from adblocking, fraud, changing data laws and skills shortages resulting...

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