Digital Advertising – Key Trends Heading into 2020
Digital Advertising – Key Trends Heading into 2020
The digital advertising landscape is constantly evolving to meet the demands of consumers today....
What is a DSP (Demand-Side Platform) ?
What is a Demand-side Platform?
DSP stands for Demand-Side Platform, a software that is used for programmatic ad buying, typically via...
Essential Digital Advertising Trends You Need To Know For 2019
In order to efficiently make strategic decisions, it is imperative to be armed with accurate, comprehensive information. In the digital advertising space, this is even more important,...
65% of digital media will be programmatic by 2019 despite fraud and misplacement woes
By 2019 65% of all digital ad spend will be traded programmatically, despite clients airing ongoing concerns around issues like ad fraud, brand safety and transparency as well...
How to choose the best mobile ad network for your apps?
You probably have already tried a handful of mobile ad networks, spending the good part of a day every time to integrate them and have experienced so...
Why you should be using programmatic native ads
Native ads have so much potential that I don’t believe is being explored enough today. True, they may not seem all that interesting if you only focus...
The state of programmatic advertising, in 5 charts
It’s common for marketers to talk up their willingness to pay more for the context and quality of ads now that chasing the cheapest media impressions is seen as...
Programmatic Comprises Over a Quarter of Digital Media Spend – The Industry Reacts
Major multinationals have continued to increase ad spend via programmatic channels, despite widely publicised concerns about brand safety and transparency. Mobile (up for 87% of respondents) and...
Here’s what programmatic will look like in 2027
2017 saw the tenth anniversary of programmatic advertising. From its humble beginnings, over half of all non-search digital ad spend is now made using the technology. The...
IN-APP ADVERTISING: Monetizing your app now !
Evolution! The gradual change in a certain direction. If you have an app with an active user base, now is the time you’re probably thinking about how...