Mobile Game Market Overview In The First Half Of 2021

How has the Mobile games market developed in recent times? Let's take a look at some statistics from Sensor Tower Inc.

Trends in Mobile Game Monetization Strategies

Do Mobile Games rely on subscriptions? Is monetizing through ads a trend? Let's take a look at the Sensor Tower report.

WHAT IS CPM, CPC, CPA, CPI, CPL?

CPM, CPC, CPL, CPA and CPI are super popular marketing acronyms used and mentioned on every corner. Terms like Cost per Click, Cost per Lead or Cost per Impression often become the company’s KPIs for their unique ability to determine marketing activities profitability.

Ad Monetization And User Preferences In Mobile Games

Not all ad formats were equally regarded. Oversaturation could become a significant problem for games that monetize through ads. What is the trend of ad monetization?

Why Are Hyper-Casual Games At The Top Of Free Games Chart?

In recent years, Hyper-casual games gain lots of attraction from publishers all over the world. So what are hyper-casual games? What is the reason behind their development?

Let’s Start Monetize Today

When it comes to mobile app monetization, there are many routes you can take. Let's see 5 popular app monetization strategies and their impact on app growth and engagement.

10 Biggest Programmatic Advertisers in 2020

COVID-19 changed marketing plans for companies across every industry, pushing many to prioritize the automated bidding, highly targeted, and flexible nature of programmatic. The following programmatic advertisers in 2020 collectively spent $153 million.

Mobile Market Forecast 2021 – 2025 – Part 2

A forecast for revenue and download growth on the App Store and Google Play by countries.

Retargeting in Digital Marketing

What Is Retargeting? Retargeting is an online marketing strategy whereby a firm serves ads to a customer on social media or...

Mobile Market Forecast 2021 – 2025 – Part 1

A forecast for revenue and download growth on the App Store and Google Play, worldwide and by regions.

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