How has the Mobile games market developed in recent times? Let's take a look at some statistics from Sensor Tower Inc.
CPM, CPC, CPL, CPA and CPI are super popular marketing acronyms used and mentioned on every corner. Terms like Cost per Click, Cost per Lead or Cost per Impression often become the company’s KPIs for their unique ability to determine marketing activities profitability.
Not all ad formats were equally regarded. Oversaturation could become a significant problem for games that monetize through ads. What is the trend of ad monetization?
In recent years, Hyper-casual games gain lots of attraction from publishers all over the world. So what are hyper-casual games? What is the reason behind their development?
COVID-19 changed marketing plans for companies across every industry, pushing many to prioritize the automated bidding, highly targeted, and flexible nature of programmatic. The following programmatic advertisers in 2020 collectively spent $153 million.