SAY GOODBYE TO OUR FIRST HOME

From the beginning, FPT AdTrue started with only passion and dedication. We built our brand with a small team. After 5 years, FPT AdTrue has...

10 Biggest Programmatic Advertisers in 2020

COVID-19 changed marketing plans for companies across every industry, pushing many to prioritize the automated bidding, highly targeted, and flexible nature of programmatic. The following programmatic advertisers in 2020 collectively spent $153 million.

WHAT IS CPM, CPC, CPA, CPI, CPL?

CPM, CPC, CPL, CPA and CPI are super popular marketing acronyms used and mentioned on every corner. Terms like Cost per Click, Cost per Lead or Cost per Impression often become the company’s KPIs for their unique ability to determine marketing activities profitability.

Mobile Market Forecast 2021 – 2025 – Part 3

A forecast for revenue and download growth on the App Store and Google Play by categories.

STEPS TO CREATE SUCCESSFUL GAMES

Do you know how to create a game for everyone? Holding keys lead to the successful one with our blog.

Mobile Market Forecast 2021 – 2025 – Part 2

A forecast for revenue and download growth on the App Store and Google Play by countries.

Mobile Market Forecast 2021 – 2025 – Part 1

A forecast for revenue and download growth on the App Store and Google Play, worldwide and by regions.

Let’s Start Monetize Today

When it comes to mobile app monetization, there are many routes you can take. Let's see 5 popular app monetization strategies and their impact on app growth and engagement.

Why Are Hyper-Casual Games At The Top Of Free Games Chart?

In recent years, Hyper-casual games gain lots of attraction from publishers all over the world. So what are hyper-casual games? What is the reason behind their development?

Ad Monetization And User Preferences In Mobile Games

Not all ad formats were equally regarded. Oversaturation could become a significant problem for games that monetize through ads. What is the trend of ad monetization?

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