PGC Digital: How to enhance the first time user experience

The make-or-break point for mobile games often relies on a user’s first experience once loading a game. Electric Square lead user experience...

Effective Banner Advertising

Choosing suitable size banners is one of the most important steps for all publishers if you want to monetize from your apps/websites. There are many...

Rewarded Video: Ad Format You Should Have

What are Rewarded Video Ads? A rewarded video is a type of video ad that rewards users for watching full-screen ads...

Get Revenue From Interstitial Ads

What are interstitial ads? Interstitial ads are full-screen ads that cover the interface apps. They're typically displayed at natural transition points...

A/B TESTING IN MOBILE APPS AND GAMES

What is A/B testing? A/B testing for mobile apps works by segmenting an audience into two (or more) groups and seeing...

WATERFALL AUCTION AND SOMETHING YOU SHOULD KNOW

What is an advertising waterfall? A waterfall refers to the traditional programmatic method of ad buying. The waterfall organizes ad sources...

WHY SHOULD WE CHOOSE GOOGLE ADX IN LIEU OF ADSENSE?

AdX and AdSense are known as digital advertising platforms. Both are owned by Google and used by publishers of all sizes to monetize their content. They provide publishers with access to the same buyers and advertisers. So, what’s the difference between them? How do you choose which one is better for you and your business?

IN-APP ADVERTISING PERFORMANCE IN JUNE 2021

How is the in-app advertising performance in June 2021? Which countries are on top of eCPM? Let's take a look at the statistics.

BENEFIT OF AD MEDIATION

In recent years, ad mediation is the key for publishers to maximize their ad monetization. Here are some reasons.

Which Ad Formats Are The Best Choices For Your Apps?

In-app advertising is showing its importance among lots of app monetization. However, choosing suitable ad formats is the key to the app’s development.

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