The rules will apply to companies providing online game services to minors, limiting their ability to serve those users outside of designated hours. The companies also will not be allowed to provide services to users who haven’t logged in with real-name registration, preventing them from simply remaining ignorant to their users’ backgrounds.

The latest rules from the NPPA significantly reduce the amount of time minors can play online games. Under 2019 rules, people under 18 were allowed to play games for 1½ hours a day on most days.

“There are over 110 million minors that play video games in China today, and we expect the new limits to lead to a decline in the number of players and a reduction in the amount of time and money spent in game by those under 18,” Niko Partners senior analyst Daniel Ahmad said.

“However, we do not expect the decline in spend to have a significant material impact on the bottom line of game companies given limits on time and spending have already been in place for minors for the past two years. Therefore, we expect a softer impact on overall growth rates as spending among minors was already low.”