The imposter theme has proven influential outside of the mobile space, notably with Epic Games’ recent addition of an imposter game mode to Fortnite. Reaching $8.4 million, the genre was largely led by the pioneer of the genre Among Us by Innersloth, which accounted for 94 percent of the overall figure. 

The second fastest-growing theme was fashion/aesthetics/hair which saw a number of $170 million. The game setting that featured the fastest growth was sci-fi, with a 36 percent year-on-year increase to $1.2 billion. This increase was championed by Star Trek Fleet Command (Scopely) and State of Survival (FunPlus).

Games with a historical setting followed behind sci-fi seeing player spending increase 29.4 percent year-on-year to $651.7 million. High fantasy games saw the third-highest revenue growth for the period with player spending increasing to $2.8 billion, a 25.6 percent increase year-on-year.

Overall, the game setting that generated the highest amount of player spending was modern with games such as Homescapes (Playrix) and Garena Free Fire (Garena). Following behind in second was high fantasy games, and in third place was cartoon fantasy.

Earlier this year, Among Us clone “Werewolf Among Us” had reached 663,000 downloads within three months of launching, accumulating over 100,000 in a single day, further highlighting the influence Among Us has brought to the genre.