Analyse the strengths and weaknesses of your team
There is a lot that goes into designing a game. There’s research, programming, graphic design, sound design, music composition, marketing, and much more. Understanding what skills you (or your organization) have will help you to come up with ideas based on your strengths.
Perhaps you’re an excellent programmer, but not such a great artist. You can focus on the game mechanics but rely on a minimalist art style. Perhaps you’re a great graphic designer, but not so good at programming. You can find a game engine that takes care of most of the coding for you while you concentrate on the art design.
Do market research
The mobile game market always changes focusing on customer behaviors’.
Studying the successful apps and playing them will tell you volumes about the market. The more time you can spend studying successful apps the better image you retrieve about their common traits and the desirability of users. Maintaining notes for an app’s success is its ranking and consistency.
Today, games are played by almost every demographic in society. Casual games are the most popular game genres. Hyper casual is showing impressive growth in recent years. These are games that tend to have quick download times, they’re easy to learn and play, and can be played in short time increments throughout the day.
Come up with successful ideas
Brainstorm with your team or with other people to come up with ideas that will keep players engaged. Use your market research to see what’s trending and in demand. Think about how you can fill market demand while making a game that is unique and stands out.
Always trust expert advice. Be willing to keep improvising and reworking your own ideas until they are at the point they are at their best. Some of the greatest apps are a twist on an old idea, with a new direction. Stick to low-risk and high probability apps catering to a larger group of people, from teenagers to adults.
Focus on coming up with apps on the basis of entertainment, intuitiveness, engagement, addiction, and graphics and sound. Cross out any app that has fewer than the above-mentioned traits. Think of a story for your game. A good story with characters, twists, goals, and rewards can enhance the game-play experience.
Decide on a monetization policy
Today, there are a variety of ways developers can make money off of the apps they develop. You can use one or a combination of the following monetization policies
Ad Revenue: This option allows players to download an app for free, but the app contains in-game ads. As a developer, you get paid each time an ad is tapped or viewed. The downside is many players find this annoying and distracting. As a result, many app developers offer players the ability to purchase an ad-free version of the game.
In-app purchases: This model allows players to download a base version of the game, for free, but purchase additional features and content. This may be power-ups, new characters, new outfits, and more.
Premium Purchase: This model also allows players to download a base version of the app for free. The free version may be a demo or trial version, or a version with limited functionality. The player is then given the option to pay to unlock the full version of the game.
One-time Purchase: This option simply requires players to pay a one-time fee before they download the game.
Decide on a platform to publish your gaming app to
Choose the right technology to develop your app. Once you have your game idea mapped out and you’ve chosen a platform, you’ll need to find the right technology and tools needed to develop your app. Both iOS and Android have their own native programming languages. So some of your decisions may come down to which platform you choose to publish your game to. You may need to decide on the appropriate game engine or middleware needed to develop your game as well as the software you want to use to develop graphics and sound.
Develop a prototype for your game
Your prototype should be extremely simple. It’s not a full game. It doesn’t need to have all the assets, levels, power-ups, and enemies you plan to have. It doesn’t even need to have good-looking graphics. It just needs to be a simplified version of your game that shows you have a viable idea. This can be used to test your ideas, attract investors, and hire a team.
Test the app
After completing a game, testing allows you to see how your game works in the real world when real people play it. Make sure you have a variety of testers. Allow people of different ages and demographics to play and see how they use your product. This allows you to detect and fix problems you didn’t expect. Ask for feedback. Watch how they play the game. Are they playing it the right way? Is there anything you can do to help them understand the game better? Is the game too hard or too easy? Is it fun engaging? Are there any bugs or errors that need to be fixed?
Publish your game
When it’s time to release your game, you’ll need to register as a developer with your chosen platform. Make sure your app meets all the quality assurance standards that are set forth by the platform marketplace. You’ll need to do this before the intended release date. If your app is rejected, listen to any feedback you get and make the appropriate changes. Then resubmit your app.
Keep working on it
Today it’s rare that you can release an app and then be done with it. Once it is released to a larger audience, it’s likely you will learn about new bugs, criticisms, and security vulnerabilities you didn’t anticipate. You will likely need to keep working on your game and releasing new patches to fix any issues with your game. Check user reviews and comments. Reply to them and take constructive criticism to heart. This shows that you care about making a good product.
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