Market Overview

The Mobile Apps market is showing its attractiveness to all developers around the world. Global App Store and Google Play users spending reach $270B in 2025, with $185B from App Store and $85B from Google Play.


Global Mobile App Spending Forecast – Source: Sensor Tower
Five-year gross revenue forecast for the App Store and Google Play

Global mobile app download also gets an impressive number from 2020 – 2025 according to the forecast, especially with Google Play having a raise of 11,5%.


Global Mobile App Download Forecast – Source: Sensor Tower
Five-year download forecast for the App Store and Google Play

The US continues to be one of the most potential markets for mobile apps. 2025 marks the $74B US mobile app spending with approximately 70% from App Store.


U.S. Mobile App Spending Forecast – Source: Sensor Tower
Five-year gross revenue forecast for the App Store and Google Play

16.9B is the number of US App Store and Google Play downloads by 2025, accounting for 7% of worldwide ones. People are more interested in App Store than Google Play.


U.S. Mobile App Download Forecast – Source: Sensor Tower
Five-year download forecast for the App Store and Google Play

Key Takeaways:

Market Overview

Global consumer spending in mobile apps is going to reach $270 billion by 2025. It is nearly 2.5 times the $111 billion from 2020. This shows strong growth in both stores, with a compound annual growth rate (CAGR) of 21 percent on the App Store and 17 percent on Google Play over the next five years.

The spread of COVID-19 in 2020 did little to dampen mobile user spending. As a result, growth of mobile apps accelerated in 2020, with user spending surging 30 percent year-over-year to $111 billion in 2020 (compared to 21 percent Y/Y growth in 2019). The mobile app space has proven itself to be resistant to many major market shifts, and we project continued stable growth as a result.

Adjustments to changes in daily life during COVID-19 propelled Y/Y download growth in 2020 to its highest total since at least 2016, with worldwide downloads surging 24 percent to 143 billion. Global downloads will reach 230 billion by 2025. While download growth is able to slow as countries start to re-open, a portion of this lift will persist for years to come.

Top Regions


App Store Consumer Spending by Region – Source: Sensor Tower

Google Play Consumer Spending by Region – Source: Sensor Tower

App Store Downloads by Region – Source: Sensor Tower


Google Play Downloads by Region – Source: Sensor Tower


Europe Mobile App Spending Forecast – Source: Sensor Tower

Five-year gross revenue forecast for the App Store and Google Play


Europe Mobile App Download Forecast – Source: Sensor Tower
Five-year download forecast for the App Store and Google Play

In 2020, only four European countries reached the $1 billion milestones for consumer spending. The top 10 European countries in 2025 are all expected to surpass that mark in 2025, with six countries projected to reach $2 billion. The Netherlands has the highest projected growth among the top 10. Its revenue surged 42 percent Y/Y in 2020, and we project a CAGR of 25 percent over the next five years. The country has a fairly even split between the two stores, with 60 percent of revenue from the App Store and 40 percent from Google Play in 2020.


Top Countries in Europe by Consumer Spending – Source: Sensor Tower
Projected consumer spending for top European countries, App Store and Google Play


Asia Mobile App Spending Forecast – Source: Sensor Tower
Five-year gross revenue forecast for the App Store and Google Play

Asia Mobile App Download Forecast – Source: Sensor Tower
Five-year download forecast for the App Store and Google Play

China is going to be the top country in Asia by consumer spending in 2025, all the more impressive considering this only includes App Store revenue in the country. Japan’s revenue will reach $46 billion across the App Store and Google Play by 2025 according to the forecast. The Philippines will be a market of interest over the next several years. Its revenue grew by more than 65 percent Y/Y in 2020. While games still accounted for 72 percent of the country’s revenue in 2020, non-games had the higher growth of 110 percent Y/Y.


Top Countries in Asia by Consumer Spending – Source: Sensor Tower
Projected consumer spending for top Asian countries, App Store and Google Play

Top Countries in Asia by Downloads – Source: Sensor Tower
Projected downloads for top Asian countries, App Store and Google Play

After download growth in India stalled in 2019, app adoption increased following the spread of COVID-19 in 2020. While growth is expected to decline again over the next few years, India is projected to surpass 60 billion downloads in 2025, growing more than 15x over the 10 years between 2015 and 2025. There is quite a bit of variance between the forecasts for top Asian markets. China, Japan, and South Korea are projected for growth between 0 and 15 percent between 2020 and 2025, while other markets such as Indonesia, Vietnam, Pakistan, and the Philippines will see downloads approximately double over the same period.

Key Takeaways:

Top Regions

Europe is a key region to watch over the next five years. Europe’s projected revenue growth is higher than that in North America and Asia, with an expected CAGR of 23 percent over the next five years in Europe compared to 20 percent in Asia and 18 percent in North America. Users spend in Europe will reach $42 billion by 2025 as a result.

Meanwhile, download growth over the next five years will be driven by Asia. The region will surpass 100 billion downloads on Google Play by 2025, with India accounting for more than half of these downloads. Other top markets like Indonesia, Vietnam, and Pakistan will also contribute to the region’s success.

Mobile spending continues to rise even as app adoption has slowed in some matured markets. While installs are only projected for a 3.6 percent CAGR in North America over the next five years, the revenue forecast has a CAGR of nearly 18 percent.