Transparent & Trustworthy

First and foremost, a network should be upfront about how they work. 

Metrics are also paramount, but you really can’t even begin to consider those elements until you’ve confirmed the network is transparent and trustworthy.

Besides, you can get references from recent network partners for your consideration.

Ad Formats 

There are many ad formats available from an ad network. Choose suitable ones for your game in a test, so that you are able to check their performance before going to a final decision.

Analytics and Reporting

It probably comes as no surprise in this age of big data, but mobile analytics and reporting are crucial to your success. Not all mobile ad networks have a simple-to-use interface. Sometimes, accessing key performance indicators like eCPMs is not something done quickly. 

When you know how the data will look and are sure it’s user-friendly for you and gives you the insights you need, you’ll be on your way to understanding how your ads are performing.

Competitive eCPM 

The eCPM is a fundamental metric to determine how much income is coming in from various ad campaigns. Checking the eCPM of a Mobile Ad Network without any other revenue metrics can be misleading. 

Decent Fill-Rate

Pair the eCPM with the fill rate for a fuller analysis. Sure, you can expect some complications from time to time, but this rate needs to be as close to 100 percent possible to avoid missing out on revenue. Be sure to determine how consistent the fill rate and eCPM have been over time for your ad network.

Payment Options 

Payment policy lets us know lots of financial capability of an ad network. You can find NET0, NET15, NET30, which are popular payment options in the market nowadays.

Payment method also should be considered to ensure the safety of your revenue. The most common methods of payment are PayPal, Payoneer, and wire transfers. Always confirm your network has the payment method you prefer before opting in.


Ad-blocking software will block some of your ad inventory. 

If possible, ask your mobile ad network for information on the number of blocked impressions. Maybe they have provided reports on how they avoid ad blockers and ad fraud.

Plus, seeing how a particular mobile ad network deals with such an issue can tell you a lot about their approach to other problems.

Complying with Google & Apple policies

This is one of these questions that, in a perfect world, we wouldn’t even have to answer. 

It’s not uncommon for Indie Developers to get blocked from Google Play or the Apple App Store because one of the Ad Network or DSP (Demand Service Providers) is not complying with their guidelines.

Ad Networks never break these policies on purpose. Most of the time, it’s that the mobile industry evolves, Google & Apple policies change and ad networks don’t alert their clients to update their SDK setups or Ad Waterfall configurations.

Sometimes, even in these circumstances, we still face some clueless Indie Developers that neglect their apps & games, and put them at unnecessary risk. Ensure that your chosen ad network will not leave you hanging when the next market shift happens. Because it will happen.

Integrating Ad Network into your Mediation Platform

Apparently simple and easy setup can become one of the important aspects to choose an ad network. We don’t want to spend too many resources on adding too many new things and maybe can create risks for our games.

So it would be essential to know all instructions of integrating that Ad Network into your Mediation to consider all the pros and cons we can meet.


There are many elements you need to see to have an overview of an ad network. Knowing your apps and games will let you have the best choice to gain revenue from them.