Pros of money-making with in-app advertisement
If your app is selling products or services to the customer, then in-app ads act as an additional revenue source. The advantage of additional revenue is that it always adds up to your primary income. Besides, publishers can gain revenue from advertising other brands.
Click through rates (CTR)
In-app advertisements have higher CTR compared to mobile web advertisements. According to research CTR of in-app is 0.58% compared to 0.23% of mobile web advertising.
Right target audience
Most of the apps are specific about what the product or service is. Even consumers are aware of what kind of ads will display on the app. This is very helpful for marketers to target a specific audience for their promotions.
In-app ads have a higher probability of reaching your target audience.
Selection of ads
Video ads generate the highest traffic compared to other criteria like Social Media Networking, Software downloads, Web browsing, or audio ads.
A survey conducted by Ericsson Mobile utility, Traffic from Video ads might increase to 50% in 2022. The selection of video ads for money-making could be a great option.
Return of investment (ROI)
In-app ads can be helpful in measuring user interaction. As a marketer, this interaction might help in shaping your next campaign. This helps the marketer to understand which aspect of advertising would be effective for a mobile app.
It would help them to generate a greater amount of lead and conversion of the leads gets relatively easier which creates greater ROI.
Customers can’t turn a blind eye
Generally, consumers like to ignore mobile web ads by turning them down through ad blockers or simply ignoring them. In-app ads have a different working mechanism where consumers have to watch those ads without turning them down. Watching an ad in games can let gamers feel satisfied because they can get benefits for their level in games.
Apps are the necessity of the consumer
A great app can become an important aspect of the consumer’s smartphone and lifestyle. As it fulfills their category of leisure, business, personal interest, and needs. Such gaming apps can fill the leisure time of a customer.
This necessity of the audience over the apps helps in determining their interaction time on the app. The amount of time they spend on the app will ultimately lead to more ads on the running app.
Cons of money-making with in-app advertisement
Selecting too many ads to make more money from your app can spoil the user experience. The consumer can simply uninstall the app if he feels irritated by this.
It is recommended to select the ad that only matches the category of your app and avoid disrupting users when they are performing some critical functions in the app like purchasing and paying for any physical or digital goods.
If your ads are entirely different from the context of the app category or it doesn’t coincide with the ad genre, then the user may find that app irrelevant to the requirement, and they might stop using that app as well thinking that it is not genuine.
Selecting an app that picks the interest of the users can help in developing the overall experience.
Too many offers
An app consisting of too many offers or vouchers can make your audience confused. The consumer may often think that instead of providing the required services, the app is misleading them from the original requirement. This confusion can create a bad reputation for the app and app developers.
Too many offers don’t coincide with the requirement of users; instead, if users avoid using those apps, then this will lead to a decline in the overall revenue of app-making companies.
By choosing the least amount of vouchers to sell, your product-related app can certainly be helpful.
Non-appealing ads, usually, get ignored by the consumers. Being a marketer or business professional can be a waste of an opportunity to reach those consumers to promote your product or service. This also reduces the conversion rates to generate money through the ads.
Engagement with banner and video ads
As compared to Banner and Video ads, In-app ads provide less engagement among the consumers due to less CTR. This is the biggest drawback of in-app advertising.
Due to this issue, advertisers take less interest in selecting in-app advertising over video and banner ads. Due to the least interest of advertisers in this, marketers also tend to avoid promoting their products or services through in-app ads.
Banner and video ads provide a better presentation of products and services. They also mention them in more depth. Banner and video ads are also more steady and constantly being perceived by the consumer on a daily basis.
On the contrary, in-app ads don’t serve the purpose of providing detailed information. Usually, consumers ignore it since it creates more interruption to their activity rather than serving as an actual advertisement.
In conclusion, publishers can consider all the pros and cons of in-app advertising. By finding the most suitable solution for their apps, they will bring the best experience for their customers and gain the highest revenue.