We receive questions about passback tags from our publishers. Therefore, today we suggest to expand on this topic to let you know about the importance of these tags.

What passback tags are

If you work with several ad networks, for example – Google AdSense and AdTrue, but you have only one place for banner on your website, for example – leaderboard (728×90) on top of all your pages, you may consider usage of “passback tag” option.
Suppose you want AdTrue banners to be shown first on your website and therefore put our HTML codes (ad tags). Now Google AdSense ad tags become “passback tags” from your point of view. You may add those tags into appropriate place of our UI and then Google AdSense ad tags will be displayed for particular countries which AdTrue doesn’t currently have campaign for.

Why it is important to provide passback tags

If AdTrue does not have a campaign for particular country for the moment, the system returns unsold impressions which surely should not be lost. We can pass these impressions back to you via the passback tags you provided. Then you can monetize these impressions with another advertising network.

How to provide passback tags

Publishers can upload passback tags directly in their AdTrue accounts. To do that, please login at Publisher Log in , go to “Inventory” section of your account then choose “Ad tag”, in the “Edit” section, name passback code of a particular size, paste the code in the “Passback Ad Tag” box and press “Update Ad Tag” button.

Insert passback tag
Choose Ad Tags in Inventory section


Paste the code int he "Passback AdTag" box and press "Update Ad Tag"
Paste the code int he “Passback AdTag” box and press “Update Ad Tag”

How to manage passback tags

You can remove your passback tags, put them on hold or replace with new ones upon your need. All the changes can be done within your AdTrue account.
Every change you make is also reviewed and approved by our tech team within 24 business hours.

Malware and blacklisted domains in passback tags

You should be careful with HTML codes you provide as your passback tags.
Sometimes our ad serving platform detects malware and blacklisted domains in passback tags submitted by our publishers. In this case publishers are promptly notified by a personal manager with the insistent request to replace the passback tags as soon as possible.

After all we highly recommend current publishers who are not using the passback option yet and all newcomers to upload passback tags to monetize inventory in the most effective and progressive way.

New publishers are always welcome to register at AdTrue

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