What is A/B testing? A/B testing for mobile apps works by segmenting an audience into two (or...

From the beginning, FPT AdTrue started with only passion and dedication. We built our brand with a small team. After 5...

What is an advertising waterfall? A waterfall refers to the traditional programmatic method of ad buying. The...

COVID-19 changed marketing plans for companies across every industry, pushing many to prioritize the automated bidding, highly targeted, and flexible nature of programmatic. The following programmatic advertisers in 2020 collectively spent $153 million.

CPM, CPC, CPL, CPA and CPI are super popular marketing acronyms used and mentioned on every corner. Terms like Cost per Click, Cost per Lead or Cost per Impression often become the company’s KPIs for their unique ability to determine marketing activities profitability.