LATEST ARTICLES
What is a Demand-side Platform?
DSP stands for Demand-Side Platform, a software that is used for programmatic...
In order to efficiently make strategic decisions, it is imperative to be armed with accurate, comprehensive information. In the digital advertising space, this...
By 2019 65% of all digital ad spend will be traded programmatically, despite clients airing ongoing concerns around issues like ad fraud, brand safety...
You probably have already tried a handful of mobile ad networks, spending the good part of a day every time to integrate them...
Native ads have so much potential that I don’t believe is being explored enough today. True, they may not seem all that interesting...