programmatic advertising statistics
Automation is going to change advertising as we know it. Indeed, the ability to use consumer data at scale to optimize ad campaigns on...
ads.txt file is a silver bullet
Ad buyers are dissatisfied with publishers’ slower-than-expected adoption of the industry’s anti-fraud initiative, Ads.txt. Now they are nearing an ultimatum: Publishers need to upload a public...
Third-party cookies have become the black sheep of digital advertising. Apple’s Safari browser has blocked them. Google’s Chrome — now becoming an arbiter of ad quality —...
ads.txt
How does ads.txt work? Ads.txt is simply a text file that sits on your server and lists the places authorised to sell ads on...
Reaching consumers in a mobile-connected world with programmatic display
Consumers are becoming increasingly mobile-connected; rather than simply being used as a research channel, mobile is growing as the device used to make...