Third-party cookies have become the black sheep of digital advertising. Apple’s Safari browser has blocked them. Google’s Chrome — now becoming an arbiter of ad quality —...
ads.txt
How does ads.txt work? Ads.txt is simply a text file that sits on your server and lists the places authorised to sell ads on...
Reaching consumers in a mobile-connected world with programmatic display
Consumers are becoming increasingly mobile-connected; rather than simply being used as a research channel, mobile is growing as the device used to make...
Programmatic advertising is accounting for more and more ad dollars. Emarketer estimates it will account for three-quarters of the UK display ad market this...
Programmatic undoubtedly brings greater control, transparency, and performance to an agency. Regardless of the benefits, many agencies still hesitate to switch. The fight...