mobile ad network for app
You probably have already tried a handful of mobile ad networks, spending the good part of a day every time to integrate them...
native ads
Native ads have so much potential that I don’t believe is being explored enough today. True, they may not seem all that interesting...
The state of programmatic advertising
It’s common for marketers to talk up their willingness to pay more for the context and quality of ads now that chasing the cheapest media...
Programmatic ad spend in 2018
Major multinationals have continued to increase ad spend via programmatic channels, despite widely publicised concerns about brand safety and transparency. Mobile (up for...
2017 saw the tenth anniversary of programmatic advertising. From its humble beginnings, over half of all non-search digital ad spend is now made...