Programmatic ad spend in 2018
Major multinationals have continued to increase ad spend via programmatic channels, despite widely publicised concerns about brand safety and transparency. Mobile (up for...
2017 saw the tenth anniversary of programmatic advertising. From its humble beginnings, over half of all non-search digital ad spend is now made...
in-app-advertising
Evolution! The gradual change in a certain direction. If you have an app with an active user base, now is the time you’re...
programmatic advertising statistics
Automation is going to change advertising as we know it. Indeed, the ability to use consumer data at scale to optimize ad campaigns on...
ads.txt file is a silver bullet
Ad buyers are dissatisfied with publishers’ slower-than-expected adoption of the industry’s anti-fraud initiative, Ads.txt. Now they are nearing an ultimatum: Publishers need to upload a public...