Header Bidding
In an effort to shed light on this relatively new concept, here are five things you need to know about Header Bidding. 1. What is...
programmatic advertising
Before we get to the topic at hand, a definition of programmatic advertising. We define it simply as “Automated advertising buying coupled with machine...
How to measure the Programmatic ROI (Return On Invesment) has long been a concern to marketers who want to figure out whether their campaign...
360 video
2017 will see a huge change in Online Marketing Trends. Here is 7 most popular trends that you should know to consider and...
2016 saw some powerful new trends begin to emerge for programmatic marketers, presenting both new opportunities and challenges. While data continues to be the...