Global digital ad spend grows

65% of digital media will be programmatic by 2019 despite fraud and misplacement woes

By 2019 65% of all digital ad spend will be traded programmatically, despite clients airing ongoing concerns around issues like ad fraud, brand safety and transparency as well...
programmatic marketing

Programmatic Marketing, Buying and Advertising – What are they?

Unless you have been hiding under a rock for about a year or so, no doubt you would have heard of programmatic marketing or advertising being bounded...

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