Programmatic ROI and How to measure it

How to measure the Programmatic ROI (Return On Invesment) has long been a concern to marketers who want to figure out whether their campaign work effectively. 1. What is...

What marketers have to know about programmatic ad-buying in 2017

2016 saw some powerful new trends begin to emerge for programmatic marketers, presenting both new opportunities and challenges. While data continues to be the cornerstone of transacting programmatically,...

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