Why treating influencers programmatically is a bad idea
Long before influencer marketing became an industry buzzword, consumers were reacting positively to branded messages from experts and key opinion leaders. But the rise of social media...
Transparency in digital world – what marketers should always demand for
Transparency is what digital marketers should always demand from their partner. In a world that ad networks acted as brokers between advertisers and publishers, being in such...
A beginner guide to programmatic buying
2017 is predicted to be the year of programmatic buying. Now programmatic is not the "future" anymore, we are living in the era of automated advertising that...
The pros and cons of programmatic advertising
Marketers should know exactly what pros and cons of programmatic advertising are in order to put this advertising method to practice in the right way.
Programmatic advertising was a big...
Programmatic Ad growth hits 31% in 2017
2017 is going to be the year of Programmatic Ad, this type of advertising is expected to grow faster than ever and than all other digital mediums....
Programmatic video: what to do with cross-screen strategy
According to a report, programmatic video revenue for TV and media companies rose over 550% last year. In fact, what’s labeled as ‘television’ nowadays is changing rapidly,...
An in depth look into Header Bidding
In an effort to shed light on this relatively new concept, here are five things you need to know about Header Bidding.
1. What is Header Bidding?
Header bidding, also...
What is Programmatic Advertising and Why it matters
Before we get to the topic at hand, a definition of programmatic advertising. We define it simply as “Automated advertising buying coupled with machine learning.” Digiday defines it...
Programmatic ROI and How to measure it
How to measure the Programmatic ROI (Return On Invesment) has long been a concern to marketers who want to figure out whether their campaign work effectively.
1. What is...
What marketers have to know about programmatic ad-buying in 2017
2016 saw some powerful new trends begin to emerge for programmatic marketers, presenting both new opportunities and challenges.
While data continues to be the cornerstone of transacting programmatically,...