A brief history and predictions for the future of Programmatic Advertising
Programmatic Advertising is the best form of advertising that cuts down on all the disadvantages created by traditional advertising. In this article, let's find out why programmatic...
Here’s why you should give Native Ads a try
There are multiple options when it comes to attracting customers online -- One option that are highly recommended is using Native Ads
It’s a form of advertising that’s designed...
Why treating influencers programmatically is a bad idea
Long before influencer marketing became an industry buzzword, consumers were reacting positively to branded messages from experts and key opinion leaders. But the rise of social media...
Transparency in digital world – what marketers should always demand for
Transparency is what digital marketers should always demand from their partner. In a world that ad networks acted as brokers between advertisers and publishers, being in such...
A beginner guide to programmatic buying
2017 is predicted to be the year of programmatic buying. Now programmatic is not the "future" anymore, we are living in the era of automated advertising that...
The pros and cons of programmatic advertising
Marketers should know exactly what pros and cons of programmatic advertising are in order to put this advertising method to practice in the right way.
Programmatic advertising was a big...
Programmatic Ad growth hits 31% in 2017
2017 is going to be the year of Programmatic Ad, this type of advertising is expected to grow faster than ever and than all other digital mediums....
Programmatic video: what to do with cross-screen strategy
According to a report, programmatic video revenue for TV and media companies rose over 550% last year. In fact, what’s labeled as ‘television’ nowadays is changing rapidly,...
An in depth look into Header Bidding
In an effort to shed light on this relatively new concept, here are five things you need to know about Header Bidding.
1. What is Header Bidding?
Header bidding, also...
What is Programmatic Advertising and Why it matters
Before we get to the topic at hand, a definition of programmatic advertising. We define it simply as “Automated advertising buying coupled with machine learning.” Digiday defines it...