Programmatic buying transparent report

Transparency in digital world – what marketers should always demand for

Transparency is what digital marketers should always demand from their partner. In a world that ad networks acted as brokers between advertisers and publishers, being in such...
Programmtic buying

A beginner guide to programmatic buying

2017 is predicted to be the year of programmatic buying. Now programmatic is not the "future" anymore, we are living in the era of automated advertising that...
The pros and cons of programmatic advertising

The pros and cons of programmatic advertising

Marketers should know exactly what pros and cons of programmatic advertising are in order to put this advertising method to practice in the right way. Programmatic advertising was a big...
Programmatic advertising

Programmatic Ad growth hits 31% in 2017

2017 is going to be the year of Programmatic Ad, this type of advertising is expected to grow faster than ever and than all other digital mediums....
Programmatic video

Programmatic video: what to do with cross-screen strategy

According to a report, programmatic video revenue for TV and media companies rose over 550% last year. In fact, what’s labeled as ‘television’ nowadays is changing rapidly,...
Header Bidding

An in depth look into Header Bidding

In an effort to shed light on this relatively new concept, here are five things you need to know about Header Bidding. 1. What is Header Bidding? Header bidding, also...
programmatic advertising

What is Programmatic Advertising and Why it matters

Before we get to the topic at hand, a definition of programmatic advertising. We define it simply as “Automated advertising buying coupled with machine learning.” Digiday defines it...

Programmatic ROI and How to measure it

How to measure the Programmatic ROI (Return On Invesment) has long been a concern to marketers who want to figure out whether their campaign work effectively. 1. What is...

What marketers have to know about programmatic ad-buying in 2017

2016 saw some powerful new trends begin to emerge for programmatic marketers, presenting both new opportunities and challenges. While data continues to be the cornerstone of transacting programmatically,...

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