Benefit from a programmatic futre

Act now to benefit from a programmatic future

Programmatic is marketing’s biggest buzzword. It’s been discussed and rehashed time and time again; covered by every half respectable marketing publication, blog, and social media page trying...
programmatic marketing

Programmatic Marketing, Buying and Advertising – What are they?

Unless you have been hiding under a rock for about a year or so, no doubt you would have heard of programmatic marketing or advertising being bounded...
Programmatic ad in 2017

Is 2017 the year of Programmatic Advertising

The Drum reports that programmatic advertising is set to increase 31 percent in 2017. Does that mean we can already crown programmatic as the advertising king of...
publihsers

How publishers benefit from programmatic

Now it is clear that Publisher's revenue mainly comes from programmatic. This type of ads selling is outpacing traditional direct sales for desktop and mobile across display...
programmatic buying

Why programmatic buying is more important than you think

Programmatic advertising – which is the purchase of media inventory based on audience-focused factors – has recently established itself as one of the most popular topics in...
A deeper look into RTB

A deeper look into Real Time Bidding (RTB)

What is Real Time Bidding? Traditionally, Display advertising required advertisers to pay a fixed rate for a certain number of impressions which is how media buys worked. Advertisers...
Programmatic buying advantages

Programmatic buying advantages – What are they?

For both publishers and advertisers, the programmatic buying advantages have been well stated. It enables us to optimize sales, streamline operations and provide useful data to improve...
Advertisers are investing heavily on programmatic

Advertisers are investing heavily in programmatic

Programmatic has proven that both publishers and advertisers could benefit from this automated method of ad buying. It already accounts for more than half of US digital display...
The global states of programmatic

The global state of programmatic advertising

According to a report published this summer by Magna Global, the global programmatic market will increase from $14.2 billion in 2015 to $36.8 billion in 2019. With...
Trends of programmatic advertising in 2017

Trends of Programmatic Advertising in 2017

The Drum reports that programmatic advertising is set to increase 31 percent in 2017. Does that mean we can already crown programmatic as the advertising king of...

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