Header Bidding

Bring more value to Programmatic with Header Bidding

If you are a publisher, or a marketer for a publisher, you have certainly paid attention to programmatic ads in the last few years.  The rising demand...
Programmatic advertising future

Programmatic advertising and the rapid changes in digital ad space

What is programmatic advertising? Programmatic advertising is exactly what is sounds like. It’s automated buying and selling of digital advertising through centralized computer-driven ad exchanges and related databases...
Programmatic buying top fear

Programmatic Buying top fears: Quality and Transparency

While advertisers see many advantages to programmatic buying, and are increasing programmatic budgets as a result many are uneasy about inventory. According to August research, more than...

What’s the difference between using a DSP and an ATD?

An Agency Trading Desk (ATD) is a massive media buyer and re-seller, which functions as an independent working unit within a large media buying concern. A Demand-Side...
machine-learning

Programmatic, data and more – a new age of customer experience

While machine learning itself is nothing new, the speed at which data can now be processed, analysed and actioned has completely changed the machine-learning game. Readily affordable...
Programmatic ad life cycle

The Life Cycle of a Programmatic Ad that you don’t know

The process that happens between the time a site visitor clicks a link and a page loads with targeted ads can seem mysterious – but this infographic...

What will be the next programmatic evolution?

Programmatic marketing has rapidly become a growing, powerful strategy for marketers, despite the industry frequently encountering challenges from adblocking, fraud, changing data laws and skills shortages resulting...
programmatic media buying trends in 2017

What trends will drive programmatic media buying in 2017

Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017- and that’s faster than...
myths behind programmatic delivery revealed

Exposing the myths of programmatic delivery

Programmatic. Automation. Private Marketplaces. Guaranteed Deals. These are the buzz words that made us all think that everything was simple, required few resources, and would make us...
Programmatic and Header bidding

Programmatic and header bidding will disrupt all media in 2017

Header bidding is all the rage in the programmatic ecosystem at the moment, and it signals a significant shift in the way advertising is bought and sold. These...

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