What will be the next programmatic evolution?

Programmatic marketing has rapidly become a growing, powerful strategy for marketers, despite the industry frequently encountering challenges from adblocking, fraud, changing data laws and skills shortages resulting...
Programmatic advertising

PROGRAMMATIC: Six big trends to watch

Marketers around the world are increasingly tapping into the power of programmatic for their digital marketing and advertising efforts, including: display, video, social media and search. This process...
myths behind programmatic delivery revealed

Exposing the myths of programmatic delivery

Programmatic. Automation. Private Marketplaces. Guaranteed Deals. These are the buzz words that made us all think that everything was simple, required few resources, and would make us...
2019 GLOBAL DIGITAL ADVERTISING TRENDS

Essential Digital Advertising Trends You Need To Know For 2019

In order to efficiently make strategic decisions, it is imperative to be armed with accurate, comprehensive information. In the digital advertising space, this is even more important,...
Programmatic advertising

80% of US display ad spend goes to programmatic in 2017

Private marketplaces continue to gain share of programmatic transactions. It may not have a great rep these days, with flare-ups over inappropriate placements, fraud and transparency concerns, but...
The state of programmatic advertising

The state of programmatic advertising, in 5 charts

It’s common for marketers to talk up their willingness to pay more for the context and quality of ads now that chasing the cheapest media impressions is seen as...
programmatic marketing

Programmatic Marketing, Buying and Advertising – What are they?

Unless you have been hiding under a rock for about a year or so, no doubt you would have heard of programmatic marketing or advertising being bounded...
A deeper look into RTB

A deeper look into Real Time Bidding (RTB)

What is Real Time Bidding? Traditionally, Display advertising required advertisers to pay a fixed rate for a certain number of impressions which is how media buys worked. Advertisers...
programmatic advertising statistics

The current state of Programmatic Advertising: 15 stas say it all

Automation is going to change advertising as we know it. Indeed, the ability to use consumer data at scale to optimize ad campaigns on the fly is probably...
The global states of programmatic

The global state of programmatic advertising

According to a report published this summer by Magna Global, the global programmatic market will increase from $14.2 billion in 2015 to $36.8 billion in 2019. With...

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