programmatic marketing

Programmatic Marketing: What is it?

Programmatic marketing is seen as the future of advertising on the web, with Google targeting 60% of digital advertising budgets spent on Programmatic by next year. According...
programmatic advertising

How to get started with programmatic advertising?

Programmatic advertising is changing the digital marketing landscape -- and quickly. In roughly a year, 82 percent of all digital media will be bought programmatically.This is good...
Global digital ad spend grows

65% of digital media will be programmatic by 2019 despite fraud and misplacement woes

By 2019 65% of all digital ad spend will be traded programmatically, despite clients airing ongoing concerns around issues like ad fraud, brand safety and transparency as well...
machine-learning

Programmatic, data and more – a new age of customer experience

While machine learning itself is nothing new, the speed at which data can now be processed, analysed and actioned has completely changed the machine-learning game. Readily affordable...
programmatic buying - what's trending

Programmatic buying: What’s trending ???

Now we all know that programmatic is the game-changing technology in the advertising industry. It is predicted to grow by an astounding 31% in this year and...
Programmatic ad spend in 2018

Programmatic Comprises Over a Quarter of Digital Media Spend – The Industry Reacts

Major multinationals have continued to increase ad spend via programmatic channels, despite widely publicised concerns about brand safety and transparency. Mobile (up for 87% of respondents) and...
programmatic mobile advertising

What you SHOULD and SHOULDN’T do with Programmatic Mobile Advertising

Though programmatic mobile is one of digital advertising’s fastest-growing categories, many brands and agencies are still struggling to get it right. Whether due to mobile’s unique creative...
The state of programmatic advertising

The state of programmatic advertising, in 5 charts

It’s common for marketers to talk up their willingness to pay more for the context and quality of ads now that chasing the cheapest media impressions is seen as...
Programmatic advertising

PROGRAMMATIC: Six big trends to watch

Marketers around the world are increasingly tapping into the power of programmatic for their digital marketing and advertising efforts, including: display, video, social media and search. This process...
in-app-advertising

IN-APP ADVERTISING: Monetizing your app now !

Evolution! The gradual change in a certain direction. If you have an app with an active user base, now is the time you’re probably thinking about how...

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