Passback Tags: Why Publishers are recommended to use it?

We receive questions about passback tags from our publishers. Therefore, today we suggest to expand on this topic to let you know about the importance of these...
programmatic mobile advertising

What you SHOULD and SHOULDN’T do with Programmatic Mobile Advertising

Though programmatic mobile is one of digital advertising’s fastest-growing categories, many brands and agencies are still struggling to get it right. Whether due to mobile’s unique creative...
programmatic advertising trends

What will dominate programmatic advertising in the near future?

Programmatic advertising. The crunching of numerous sources of data to present the right ad, at the right time, to the right person. But with technology evolving so...
overcome challenges

Programmatic advertising: Challenges that marketers need to overcome

So, what are the issues with programmatic advertising? Well, we’re here to give you a little guidance on them, so you can sidestep the potential issues. If...
programmatic buying - what's trending

Programmatic buying: What’s trending ???

Now we all know that programmatic is the game-changing technology in the advertising industry. It is predicted to grow by an astounding 31% in this year and...
programmatic advertising

How to get started with programmatic advertising?

Programmatic advertising is changing the digital marketing landscape -- and quickly. In roughly a year, 82 percent of all digital media will be bought programmatically.This is good...
programmatic marketing

Programmatic Marketing: What is it?

Programmatic marketing is seen as the future of advertising on the web, with Google targeting 60% of digital advertising budgets spent on Programmatic by next year. According...
Header Bidding

Bring more value to Programmatic with Header Bidding

If you are a publisher, or a marketer for a publisher, you have certainly paid attention to programmatic ads in the last few years.  The rising demand...
Programmatic advertising future

Programmatic advertising and the rapid changes in digital ad space

What is programmatic advertising? Programmatic advertising is exactly what is sounds like. It’s automated buying and selling of digital advertising through centralized computer-driven ad exchanges and related databases...
Programmatic buying top fear

Programmatic Buying top fears: Quality and Transparency

While advertisers see many advantages to programmatic buying, and are increasing programmatic budgets as a result many are uneasy about inventory. According to August research, more than...

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