programmatic marketing

Programmatic Marketing: What is it?

Programmatic marketing is seen as the future of advertising on the web, with Google targeting 60% of digital advertising budgets spent on Programmatic by next year. According...

What will be the next programmatic evolution?

Programmatic marketing has rapidly become a growing, powerful strategy for marketers, despite the industry frequently encountering challenges from adblocking, fraud, changing data laws and skills shortages resulting...
programmatic buying

Why programmatic buying is more important than you think

Programmatic advertising – which is the purchase of media inventory based on audience-focused factors – has recently established itself as one of the most popular topics in...
Programmatic buying advantages

Programmatic buying advantages – What are they?

For both publishers and advertisers, the programmatic buying advantages have been well stated. It enables us to optimize sales, streamline operations and provide useful data to improve...
ads.txt

Ads.txt – What do publishers need to do about it ?

How does ads.txt work? Ads.txt is simply a text file that sits on your server and lists the places authorised to sell ads on your behalf. The idea...
myths behind programmatic delivery revealed

Exposing the myths of programmatic delivery

Programmatic. Automation. Private Marketplaces. Guaranteed Deals. These are the buzz words that made us all think that everything was simple, required few resources, and would make us...
Header Bidding

An in depth look into Header Bidding

In an effort to shed light on this relatively new concept, here are five things you need to know about Header Bidding. 1. What is Header Bidding? Header bidding, also...
programmatic buying - what's trending

Programmatic buying: What’s trending ???

Now we all know that programmatic is the game-changing technology in the advertising industry. It is predicted to grow by an astounding 31% in this year and...
The global states of programmatic

The global state of programmatic advertising

According to a report published this summer by Magna Global, the global programmatic market will increase from $14.2 billion in 2015 to $36.8 billion in 2019. With...
Programmatic buying transparent report

Transparency in digital world – what marketers should always demand for

Transparency is what digital marketers should always demand from their partner. In a world that ad networks acted as brokers between advertisers and publishers, being in such...

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