The current state of Programmatic Advertising: 15 stas say it all
Automation is going to change advertising as we know it.
Indeed, the ability to use consumer data at scale to optimize ad campaigns on the fly is probably...
Advertisers are getting “aggressive” about enforcing Ads.txt adoption
Ad buyers are dissatisfied with publishers’ slower-than-expected adoption of the industry’s anti-fraud initiative, Ads.txt. Now they are nearing an ultimatum: Publishers need to upload a public list of their programmatic...
Ads.txt – What do publishers need to do about it ?
How does ads.txt work?
Ads.txt is simply a text file that sits on your server and lists the places authorised to sell ads on your behalf. The idea...
Reaching consumers in the mobile-connected world with programmatic display
Consumers are becoming increasingly mobile-connected; rather than simply being used as a research channel, mobile is growing as the device used to make purchases, which opens up...
Scaling a programmatic platform – What’s the myth behind it
Programmatic undoubtedly brings greater control, transparency, and performance to an agency. Regardless of the benefits, many agencies still hesitate to switch. The fight against adopting a new...
Supply Side Platforms : Where do they fit in the digital ecosystem?
Supply Side Platforms, or SSPs as they are commonly known in the digital advertising community, are an emerging category of technology companies that are in the business...
Impression discrepancy : Know what you don’t know
Despite best efforts, discrepancies in statistics are still quite a big issue for advertisers and publishers or between the advertiser’s statistics and the advertising platform's statistics. Typically, discrepancies of up...
PROGRAMMATIC: Six big trends to watch
Marketers around the world are increasingly tapping into the power of programmatic for their digital marketing and advertising efforts, including: display, video, social media and search.
This process...
80% of US display ad spend goes to programmatic in 2017
Private marketplaces continue to gain share of programmatic transactions.
It may not have a great rep these days, with flare-ups over inappropriate placements, fraud and transparency concerns, but...
Programmatic ad buying challenges that marketers should be aware of
For a couple of years, at least, it seems the entire digital marketing world has been talking about programmatic ad buying. Spend is increasing, new platforms are...