ads.txt file is a silver bullet

Advertisers are getting “aggressive” about enforcing Ads.txt adoption

Ad buyers are dissatisfied with publishers’ slower-than-expected adoption of the industry’s anti-fraud initiative, Ads.txt. Now they are nearing an ultimatum: Publishers need to upload a public list of their programmatic...
ads.txt

Ads.txt – What do publishers need to do about it ?

How does ads.txt work? Ads.txt is simply a text file that sits on your server and lists the places authorised to sell ads on your behalf. The idea...
Reaching consumers in a mobile-connected world with programmatic display

Reaching consumers in the mobile-connected world with programmatic display

Consumers are becoming increasingly mobile-connected; rather than simply being used as a research channel, mobile is growing as the device used to make purchases, which opens up...

Scaling a programmatic platform – What’s the myth behind it

Programmatic undoubtedly brings greater control, transparency, and performance to an agency. Regardless of the benefits, many agencies still hesitate to switch. The fight against adopting a new...
ssp

Supply Side Platforms : Where do they fit in the digital ecosystem?

Supply Side Platforms, or SSPs as they are commonly known in the digital advertising community, are an emerging category of technology companies that are in the business...

Impression discrepancy : Know what you don’t know

Despite best efforts, discrepancies in statistics are still quite a big issue for advertisers and publishers or between the advertiser’s statistics and the advertising platform's statistics. Typically, discrepancies of up...
Programmatic advertising

PROGRAMMATIC: Six big trends to watch

Marketers around the world are increasingly tapping into the power of programmatic for their digital marketing and advertising efforts, including: display, video, social media and search. This process...
Programmatic advertising

80% of US display ad spend goes to programmatic in 2017

Private marketplaces continue to gain share of programmatic transactions. It may not have a great rep these days, with flare-ups over inappropriate placements, fraud and transparency concerns, but...
programmatic ad buying challenges

Programmatic ad buying challenges that marketers should be aware of

For a couple of years, at least, it seems the entire digital marketing world has been talking about programmatic ad buying. Spend is increasing, new platforms are...
header bidding

Header Bidding Trends for Publishers in 2017

It’s 2017, header bidding is still discussed and debated on a daily basis around water coolers all over the industry. Header bidding is likely the most lucrative option...

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