Impression discrepancy : Know what you don’t know

Despite best efforts, discrepancies in statistics are still quite a big issue for advertisers and publishers or between the advertiser’s statistics and the advertising platform's statistics. Typically, discrepancies of up...
Reaching consumers in a mobile-connected world with programmatic display

Reaching consumers in the mobile-connected world with programmatic display

Consumers are becoming increasingly mobile-connected; rather than simply being used as a research channel, mobile is growing as the device used to make purchases, which opens up...
programmatic marketing

Programmatic Marketing, Buying and Advertising – What are they?

Unless you have been hiding under a rock for about a year or so, no doubt you would have heard of programmatic marketing or advertising being bounded...
programmatic ad buying challenges

Programmatic ad buying challenges that marketers should be aware of

For a couple of years, at least, it seems the entire digital marketing world has been talking about programmatic ad buying. Spend is increasing, new platforms are...
Header Bidding

An in depth look into Header Bidding

In an effort to shed light on this relatively new concept, here are five things you need to know about Header Bidding. 1. What is Header Bidding? Header bidding, also...
Native ads

Here’s why you should give Native Ads a try

There are multiple options when it comes to attracting customers online -- One option that are highly recommended is using Native Ads It’s a form of advertising that’s designed...
Programmatic buying transparent report

Transparency in digital world – what marketers should always demand for

Transparency is what digital marketers should always demand from their partner. In a world that ad networks acted as brokers between advertisers and publishers, being in such...
Programmatic and Header bidding

Programmatic and header bidding will disrupt all media in 2017

Header bidding is all the rage in the programmatic ecosystem at the moment, and it signals a significant shift in the way advertising is bought and sold. These...
programmatic media buying trends in 2017

What trends will drive programmatic media buying in 2017

Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017- and that’s faster than...
Programmatic advertising

PROGRAMMATIC: Six big trends to watch

Marketers around the world are increasingly tapping into the power of programmatic for their digital marketing and advertising efforts, including: display, video, social media and search. This process...

Must Read