Programmatic buying advantages

Programmatic buying advantages – What are they?

For both publishers and advertisers, the programmatic buying advantages have been well stated. It enables us to optimize sales, streamline operations and provide useful data to improve...
A deeper look into RTB

A deeper look into Real Time Bidding (RTB)

What is Real Time Bidding? Traditionally, Display advertising required advertisers to pay a fixed rate for a certain number of impressions which is how media buys worked. Advertisers...
Native ads

Here’s why you should give Native Ads a try

There are multiple options when it comes to attracting customers online -- One option that are highly recommended is using Native Ads It’s a form of advertising that’s designed...
Programmatic advertising

PROGRAMMATIC: Six big trends to watch

Marketers around the world are increasingly tapping into the power of programmatic for their digital marketing and advertising efforts, including: display, video, social media and search. This process...
programmatic mobile advertising

What you SHOULD and SHOULDN’T do with Programmatic Mobile Advertising

Though programmatic mobile is one of digital advertising’s fastest-growing categories, many brands and agencies are still struggling to get it right. Whether due to mobile’s unique creative...
publihsers

How publishers benefit from programmatic

Now it is clear that Publisher's revenue mainly comes from programmatic. This type of ads selling is outpacing traditional direct sales for desktop and mobile across display...
programmatic buying - what's trending

Programmatic buying: What’s trending ???

Now we all know that programmatic is the game-changing technology in the advertising industry. It is predicted to grow by an astounding 31% in this year and...
2019 GLOBAL DIGITAL ADVERTISING TRENDS

Essential Digital Advertising Trends You Need To Know For 2019

In order to efficiently make strategic decisions, it is imperative to be armed with accurate, comprehensive information. In the digital advertising space, this is even more important,...
Programmatic advertising

80% of US display ad spend goes to programmatic in 2017

Private marketplaces continue to gain share of programmatic transactions. It may not have a great rep these days, with flare-ups over inappropriate placements, fraud and transparency concerns, but...
The state of programmatic advertising

The state of programmatic advertising, in 5 charts

It’s common for marketers to talk up their willingness to pay more for the context and quality of ads now that chasing the cheapest media impressions is seen as...

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