myths behind programmatic delivery revealed

Exposing the myths of programmatic delivery

Programmatic. Automation. Private Marketplaces. Guaranteed Deals. These are the buzz words that made us all think that everything was simple, required few resources, and would make us...
Programmatic ad life cycle

The Life Cycle of a Programmatic Ad that you don’t know

The process that happens between the time a site visitor clicks a link and a page loads with targeted ads can seem mysterious – but this infographic...
ssp

Supply Side Platforms : Where do they fit in the digital ecosystem?

Supply Side Platforms, or SSPs as they are commonly known in the digital advertising community, are an emerging category of technology companies that are in the business...

Scaling a programmatic platform – What’s the myth behind it

Programmatic undoubtedly brings greater control, transparency, and performance to an agency. Regardless of the benefits, many agencies still hesitate to switch. The fight against adopting a new...
discrepancy

Impression Discrepancy: The best practices to resolve it

What is ad impression discrepancy? Impression discrepancy can be a huge problem if you are working with an ad network and sending them large amounts of your digital...

What will be the next programmatic evolution?

Programmatic marketing has rapidly become a growing, powerful strategy for marketers, despite the industry frequently encountering challenges from adblocking, fraud, changing data laws and skills shortages resulting...
Programmatic and Header bidding

Programmatic and header bidding will disrupt all media in 2017

Header bidding is all the rage in the programmatic ecosystem at the moment, and it signals a significant shift in the way advertising is bought and sold. These...
Programmatic advertising

80% of US display ad spend goes to programmatic in 2017

Private marketplaces continue to gain share of programmatic transactions. It may not have a great rep these days, with flare-ups over inappropriate placements, fraud and transparency concerns, but...
Programmatic buying top fear

Programmatic Buying top fears: Quality and Transparency

While advertisers see many advantages to programmatic buying, and are increasing programmatic budgets as a result many are uneasy about inventory. According to August research, more than...

What’s the difference between using a DSP and an ATD?

An Agency Trading Desk (ATD) is a massive media buyer and re-seller, which functions as an independent working unit within a large media buying concern. A Demand-Side...

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