header bidding

Header Bidding Trends for Publishers in 2017

It’s 2017, header bidding is still discussed and debated on a daily basis around water coolers all over the industry. Header bidding is likely the most lucrative option...
The state of programmatic advertising

The state of programmatic advertising, in 5 charts

It’s common for marketers to talk up their willingness to pay more for the context and quality of ads now that chasing the cheapest media impressions is seen as...
programmatic advertising

How to get started with programmatic advertising?

Programmatic advertising is changing the digital marketing landscape -- and quickly. In roughly a year, 82 percent of all digital media will be bought programmatically.This is good...
mobile ad network for app

How to choose the best mobile ad network for your apps?

You probably have already tried a handful of mobile ad networks, spending the good part of a day every time to integrate them and have experienced so...
Advertisers are investing heavily on programmatic

Advertisers are investing heavily in programmatic

Programmatic has proven that both publishers and advertisers could benefit from this automated method of ad buying. It already accounts for more than half of US digital display...
Header Bidding

An in depth look into Header Bidding

In an effort to shed light on this relatively new concept, here are five things you need to know about Header Bidding. 1. What is Header Bidding? Header bidding, also...

Programmatic ROI and How to measure it

How to measure the Programmatic ROI (Return On Invesment) has long been a concern to marketers who want to figure out whether their campaign work effectively. 1. What is...
Programmatic buying advantages

Programmatic buying advantages – What are they?

For both publishers and advertisers, the programmatic buying advantages have been well stated. It enables us to optimize sales, streamline operations and provide useful data to improve...
Programmatic video

Programmatic video: what to do with cross-screen strategy

According to a report, programmatic video revenue for TV and media companies rose over 550% last year. In fact, what’s labeled as ‘television’ nowadays is changing rapidly,...
programmatic buying

Why programmatic buying is more important than you think

Programmatic advertising – which is the purchase of media inventory based on audience-focused factors – has recently established itself as one of the most popular topics in...

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