ssp

Supply Side Platforms : Where do they fit in the digital ecosystem?

Supply Side Platforms, or SSPs as they are commonly known in the digital advertising community, are an emerging category of technology companies that are in the business...
The pros and cons of programmatic advertising

The pros and cons of programmatic advertising

Marketers should know exactly what pros and cons of programmatic advertising are in order to put this advertising method to practice in the right way. Programmatic advertising was a big...
programmatic media buying trends in 2017

What trends will drive programmatic media buying in 2017

Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017- and that’s faster than...
Programmatic and Header bidding

Programmatic and header bidding will disrupt all media in 2017

Header bidding is all the rage in the programmatic ecosystem at the moment, and it signals a significant shift in the way advertising is bought and sold. These...
Programmatic buying transparent report

Transparency in digital world – what marketers should always demand for

Transparency is what digital marketers should always demand from their partner. In a world that ad networks acted as brokers between advertisers and publishers, being in such...
programmatic buying - what's trending

Programmatic buying: What’s trending ???

Now we all know that programmatic is the game-changing technology in the advertising industry. It is predicted to grow by an astounding 31% in this year and...
The global states of programmatic

The global state of programmatic advertising

According to a report published this summer by Magna Global, the global programmatic market will increase from $14.2 billion in 2015 to $36.8 billion in 2019. With...
native ads

Why you should be using programmatic native ads

Native ads have so much potential that I don’t believe is being explored enough today. True, they may not seem all that interesting if you only focus...
Programmatic ad life cycle

The Life Cycle of a Programmatic Ad that you don’t know

The process that happens between the time a site visitor clicks a link and a page loads with targeted ads can seem mysterious – but this infographic...
The state of programmatic advertising

The state of programmatic advertising, in 5 charts

It’s common for marketers to talk up their willingness to pay more for the context and quality of ads now that chasing the cheapest media impressions is seen as...

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