What will be the next programmatic evolution?

Programmatic marketing has rapidly become a growing, powerful strategy for marketers, despite the industry frequently encountering challenges from adblocking, fraud, changing data laws and skills shortages resulting...
Programmatic advertising

80% of US display ad spend goes to programmatic in 2017

Private marketplaces continue to gain share of programmatic transactions. It may not have a great rep these days, with flare-ups over inappropriate placements, fraud and transparency concerns, but...
Native ads

Here’s why you should give Native Ads a try

There are multiple options when it comes to attracting customers online -- One option that are highly recommended is using Native Ads It’s a form of advertising that’s designed...
Programmatic advertising future

Programmatic advertising and the rapid changes in digital ad space

What is programmatic advertising? Programmatic advertising is exactly what is sounds like. It’s automated buying and selling of digital advertising through centralized computer-driven ad exchanges and related databases...
Programmatic advertising

Programmatic Ad growth hits 31% in 2017

2017 is going to be the year of Programmatic Ad, this type of advertising is expected to grow faster than ever and than all other digital mediums....

Programmatic ROI and How to measure it

How to measure the Programmatic ROI (Return On Invesment) has long been a concern to marketers who want to figure out whether their campaign work effectively. 1. What is...
Reaching consumers in a mobile-connected world with programmatic display

Reaching consumers in the mobile-connected world with programmatic display

Consumers are becoming increasingly mobile-connected; rather than simply being used as a research channel, mobile is growing as the device used to make purchases, which opens up...
Programmatic and Header bidding

Programmatic and header bidding will disrupt all media in 2017

Header bidding is all the rage in the programmatic ecosystem at the moment, and it signals a significant shift in the way advertising is bought and sold. These...
Advertisers are investing heavily on programmatic

Advertisers are investing heavily in programmatic

Programmatic has proven that both publishers and advertisers could benefit from this automated method of ad buying. It already accounts for more than half of US digital display...
Digital advertising trends 2020

Digital Advertising – Key Trends Heading into 2020

Digital Advertising – Key Trends Heading into 2020 The digital advertising landscape is constantly evolving to meet the demands of consumers today....

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