Programmatic ad life cycle

The Life Cycle of a Programmatic Ad that you don’t know

The process that happens between the time a site visitor clicks a link and a page loads with targeted ads can seem mysterious – but this infographic...
Programmatic and Header bidding

Programmatic and header bidding will disrupt all media in 2017

Header bidding is all the rage in the programmatic ecosystem at the moment, and it signals a significant shift in the way advertising is bought and sold. These...
Benefit from a programmatic futre

Act now to benefit from a programmatic future

Programmatic is marketing’s biggest buzzword. It’s been discussed and rehashed time and time again; covered by every half respectable marketing publication, blog, and social media page trying...

What’s the difference between using a DSP and an ATD?

An Agency Trading Desk (ATD) is a massive media buyer and re-seller, which functions as an independent working unit within a large media buying concern. A Demand-Side...
Programmatic ad in 2017

Is 2017 the year of Programmatic Advertising

The Drum reports that programmatic advertising is set to increase 31 percent in 2017. Does that mean we can already crown programmatic as the advertising king of...

What will be the next programmatic evolution?

Programmatic marketing has rapidly become a growing, powerful strategy for marketers, despite the industry frequently encountering challenges from adblocking, fraud, changing data laws and skills shortages resulting...
programmatic marketing

Programmatic Marketing, Buying and Advertising – What are they?

Unless you have been hiding under a rock for about a year or so, no doubt you would have heard of programmatic marketing or advertising being bounded...
programmatic media buying trends in 2017

What trends will drive programmatic media buying in 2017

Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017- and that’s faster than...
discrepancy

Impression Discrepancy: The best practices to resolve it

What is ad impression discrepancy? Impression discrepancy can be a huge problem if you are working with an ad network and sending them large amounts of your digital...

Passback Tags: Why Publishers are recommended to use it?

We receive questions about passback tags from our publishers. Therefore, today we suggest to expand on this topic to let you know about the importance of these...

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