mobile ad network for app

How to choose the best mobile ad network for your apps?

You probably have already tried a handful of mobile ad networks, spending the good part of a day every time to integrate them and have experienced so...
native ads

Why you should be using programmatic native ads

Native ads have so much potential that I don’t believe is being explored enough today. True, they may not seem all that interesting if you only focus...
Programmatic ad spend in 2018

Programmatic Comprises Over a Quarter of Digital Media Spend – The Industry Reacts

Major multinationals have continued to increase ad spend via programmatic channels, despite widely publicised concerns about brand safety and transparency. Mobile (up for 87% of respondents) and...
The state of programmatic advertising

The state of programmatic advertising, in 5 charts

It’s common for marketers to talk up their willingness to pay more for the context and quality of ads now that chasing the cheapest media impressions is seen as...
Global digital ad spend grows

65% of digital media will be programmatic by 2019 despite fraud and misplacement woes

By 2019 65% of all digital ad spend will be traded programmatically, despite clients airing ongoing concerns around issues like ad fraud, brand safety and transparency as well...
discrepancy

Impression Discrepancy: The best practices to resolve it

What is ad impression discrepancy? Impression discrepancy can be a huge problem if you are working with an ad network and sending them large amounts of your digital...
Programmatic advertising

80% of US display ad spend goes to programmatic in 2017

Private marketplaces continue to gain share of programmatic transactions. It may not have a great rep these days, with flare-ups over inappropriate placements, fraud and transparency concerns, but...

Passback Tags: Why Publishers are recommended to use it?

We receive questions about passback tags from our publishers. Therefore, today we suggest to expand on this topic to let you know about the importance of these...
The pros and cons of programmatic advertising

The pros and cons of programmatic advertising

Marketers should know exactly what pros and cons of programmatic advertising are in order to put this advertising method to practice in the right way. Programmatic advertising was a big...
ads.txt

Ads.txt – What do publishers need to do about it ?

How does ads.txt work? Ads.txt is simply a text file that sits on your server and lists the places authorised to sell ads on your behalf. The idea...

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