Programmatic ad life cycle

The Life Cycle of a Programmatic Ad that you don’t know

The process that happens between the time a site visitor clicks a link and a page loads with targeted ads can seem mysterious – but this infographic...
mobile ad network for app

How to choose the best mobile ad network for your apps?

You probably have already tried a handful of mobile ad networks, spending the good part of a day every time to integrate them and have experienced so...
native ads

Why you should be using programmatic native ads

Native ads have so much potential that I don’t believe is being explored enough today. True, they may not seem all that interesting if you only focus...
Programmatic and Header bidding

Programmatic and header bidding will disrupt all media in 2017

Header bidding is all the rage in the programmatic ecosystem at the moment, and it signals a significant shift in the way advertising is bought and sold. These...
Programmatic ad spend in 2018

Programmatic Comprises Over a Quarter of Digital Media Spend – The Industry Reacts

Major multinationals have continued to increase ad spend via programmatic channels, despite widely publicised concerns about brand safety and transparency. Mobile (up for 87% of respondents) and...
discrepancy

Impression Discrepancy: The best practices to resolve it

What is ad impression discrepancy? Impression discrepancy can be a huge problem if you are working with an ad network and sending them large amounts of your digital...
Benefit from a programmatic futre

Act now to benefit from a programmatic future

Programmatic is marketing’s biggest buzzword. It’s been discussed and rehashed time and time again; covered by every half respectable marketing publication, blog, and social media page trying...
programmatic media buying trends in 2017

What trends will drive programmatic media buying in 2017

Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017- and that’s faster than...
The state of programmatic advertising

The state of programmatic advertising, in 5 charts

It’s common for marketers to talk up their willingness to pay more for the context and quality of ads now that chasing the cheapest media impressions is seen as...
Global digital ad spend grows

65% of digital media will be programmatic by 2019 despite fraud and misplacement woes

By 2019 65% of all digital ad spend will be traded programmatically, despite clients airing ongoing concerns around issues like ad fraud, brand safety and transparency as well...

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