2019 GLOBAL DIGITAL ADVERTISING TRENDS

Essential Digital Advertising Trends You Need To Know For 2019

In order to efficiently make strategic decisions, it is imperative to be armed with accurate, comprehensive information. In the digital advertising space, this is even more important,...
Global digital ad spend grows

65% of digital media will be programmatic by 2019 despite fraud and misplacement woes

By 2019 65% of all digital ad spend will be traded programmatically, despite clients airing ongoing concerns around issues like ad fraud, brand safety and transparency as well...
mobile ad network for app

How to choose the best mobile ad network for your apps?

You probably have already tried a handful of mobile ad networks, spending the good part of a day every time to integrate them and have experienced so...
native ads

Why you should be using programmatic native ads

Native ads have so much potential that I don’t believe is being explored enough today. True, they may not seem all that interesting if you only focus...
The state of programmatic advertising

The state of programmatic advertising, in 5 charts

It’s common for marketers to talk up their willingness to pay more for the context and quality of ads now that chasing the cheapest media impressions is seen as...
Programmatic ad spend in 2018

Programmatic Comprises Over a Quarter of Digital Media Spend – The Industry Reacts

Major multinationals have continued to increase ad spend via programmatic channels, despite widely publicised concerns about brand safety and transparency. Mobile (up for 87% of respondents) and...

Here’s what programmatic will look like in 2027

2017 saw the tenth anniversary of programmatic advertising. From its humble beginnings, over half of all non-search digital ad spend is now made using the technology. The...
in-app-advertising

IN-APP ADVERTISING: Monetizing your app now !

Evolution! The gradual change in a certain direction. If you have an app with an active user base, now is the time you’re probably thinking about how...
programmatic advertising statistics

The current state of Programmatic Advertising: 15 stas say it all

Automation is going to change advertising as we know it. Indeed, the ability to use consumer data at scale to optimize ad campaigns on the fly is probably...
ads.txt file is a silver bullet

Advertisers are getting “aggressive” about enforcing Ads.txt adoption

Ad buyers are dissatisfied with publishers’ slower-than-expected adoption of the industry’s anti-fraud initiative, Ads.txt. Now they are nearing an ultimatum: Publishers need to upload a public list of their programmatic...

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