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How to tell when you should withdraw from a marketing campaign?

Okay. So you’ve spent a few months and thousands of dollars on a new marketing campaign, but you aren’t seeing any meaningful results. Your top marketing advisors...
Valentine marketing

How to get your brand noticed this Valentine’s Day?

A 2015 National Retail Federation survey projected Valentine’s Day spending in the US to be almost $20bn. That figure is only expected to go upward. Furthermore, the...
rush less feel more

This Ad reminds us to slow down this Valentine’s day

Ahead of Valentine’s Day Galaxy has unveiled a modern take on classic love stories reminding us to rush less and make time for pleasure. Teaming up with AMV...
Video marketing is the future of marketing

Video marketing is the next marketing boom

Consumers are finding a deeper connection with brands through video marketing — and technology allows them to grow ever closer The employees at Greenhouse, Leo Burnett’s in-house production studio...
overspending on online advertising

Why you’re overspending on online advertising

With statistics showing that 8% of Internet users account for 85% of display ad clicks and with conflicting reports on the effectiveness of PPC ads, it’s not...
trends in online marketing

4 online marketing trends that drive sales

Online marketing constantly evolves, providing you with new ways to attract your target audience and convert them into sales and revenue. While there are search engine optimization and...
programmatic marketing

Programmatic Marketing, Buying and Advertising – What are they?

Unless you have been hiding under a rock for about a year or so, no doubt you would have heard of programmatic marketing or advertising being bounded...
mobile

Mobile advertising campaigns: How to ensure human engagement

A few of the biggest worries in the industry this past year were ad fraud and measurement discrepancies. The good news for advertisers is that it is...

Important Mobile Marketing trends to focus on in 2017

We stay updated on new approaches and trends of marketing to make sure we will never be left behind by our competitors. In 2016, the amount of...
Social media

2016 – The Unforgetable year of Social Media

2016 is the year that a social network famed for spreading news got flamed for spreading fake news. The year the same social network, that’s spent the past...

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