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native ads

Why you should be using programmatic native ads

Native ads have so much potential that I don’t believe is being explored enough today. True, they may not seem all that interesting if you only focus...
Online Marketing TIps for Christmas

10 digital marketing tips for Christmas 2016

  Social Media Social media is a great content distribution platform so you should utilise it to gain its full potential over the Christmas period. If you have built...
ecard christmas

Best sites that help create an ecard for your client this Christmas

I can feel that Christmas is in the air. Before you leave your desk for this year holiday season, make sure that your partners have received your greeting....
programmatic marketing

Programmatic Marketing: What is it?

Programmatic marketing is seen as the future of advertising on the web, with Google targeting 60% of digital advertising budgets spent on Programmatic by next year. According...
Creating brand emotional appeal needs great online content

Make your brand thrive with great online content

When I last worked in the ad industry, George W. Bush was president, tweets were something you heard in the park and Yahoo was – actually, Yahoo...
digital advertising creativity

How to get ready with digital advertising creativity

1.Digital advertising creativity - It’s about time In the future, we will add another dimension to our creative executions — that of time. For the most part today, time...

Is retargeting dying ?

Third-party cookies have become the black sheep of digital advertising. Apple’s Safari browser has blocked them. Google’s Chrome — now becoming an arbiter of ad quality — makes it relatively easy...
trends in online marketing

4 online marketing trends that drive sales

Online marketing constantly evolves, providing you with new ways to attract your target audience and convert them into sales and revenue. While there are search engine optimization and...
Now you know what is discrepancies

Tips for dealing with Discrepancies between Clicks and Visits

Anyone running a marketing campaign probably will come across discrepancies between the number of clicks received via ads and the number of visits reported for the exact same...
marketing channels

Which Marketing Channels are Worth Focusing On right now

It’s no secret that marketers want to get the biggest ROI from their advertising spend. So which channels are worth your attention? A new survey from Ascend2...

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