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What is a DSP (Demand-Side Platform) ?

What is a DSP (Demand-Side Platform) ?

What is a Demand-side Platform? DSP stands for Demand-Side Platform, a software that is used for programmatic ad buying, typically via...
native ads

Why you should be using programmatic native ads

Native ads have so much potential that I don’t believe is being explored enough today. True, they may not seem all that interesting if you only focus...

Is retargeting dying ?

Third-party cookies have become the black sheep of digital advertising. Apple’s Safari browser has blocked them. Google’s Chrome — now becoming an arbiter of ad quality — makes it relatively easy...
Creating brand emotional appeal needs great online content

Make your brand thrive with great online content

When I last worked in the ad industry, George W. Bush was president, tweets were something you heard in the park and Yahoo was – actually, Yahoo...
Mobile marketers measuring ROI

It’s time for mobile marketers to start measuring ROI

When apps exploded into our lives almost a decade ago, and mobile marketing was in its infancy, the install was the KPI and marketers were measured by...
data science

The Latest In-Demand Skill Set For Marketing is Data Science

The era of Big Data was a long time in the making, but there's little doubt its impact has already been felt. Could the future of marketing...
programmatic marketing

Programmatic Marketing: What is it?

Programmatic marketing is seen as the future of advertising on the web, with Google targeting 60% of digital advertising budgets spent on Programmatic by next year. According...
creative

How to get more out of your advertising production budget?

The start of any year always begins with some sort of review of where you’re at, how you’re doing against your objectives and goals, but most importantly,...
marketing channels

Which Marketing Channels are Worth Focusing On right now

It’s no secret that marketers want to get the biggest ROI from their advertising spend. So which channels are worth your attention? A new survey from Ascend2...

Reveal the truths of programmatic marketing

How has your communication planning changed over the last 10 years? How do you connect the tech and digital experience with your brand? Arguably, finding the perfect blend...

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