Growth is a high-priority for many businesses. After all, growth and expansion opens up further opportunities for revenue. By paying focus on growth-hacking strategies such as optimizing your conversion rate, creating an irresistible offer and automating your digital marketing campaign. But how will you boost your growth rate?
Great strategies rely on great tools and techniques to support your work. Here are four tactics to help you connect with consumers more effectively and build stronger relationships that will position your brand to attract even more customers.
1. Customer engagement.
Visuals are the key to attract more customers. It’s believed that the brain registers visual content more quickly than it can process text. From infographics to memes and emoji, people use visuals to convey meaning. Using interactive methods to communicate with your consumers is the best way to keep them.
People love to feel involved. You can bring your customer into the conversation to make them a part of the game, connect with them in real time. Tools such as Click Meeting can help you conduct live webinars and other live events to educate, entertain, and invite feedback from your audience. While you can set up a paid webinar, it’s better to use these opportunities as lead magnets to build a relationship with your audience.
Afterward, follow-up is a must. Reach out to participants through email marketing strategies. It’s essential you initiate that touchpoint as soon as possible after your event. Otherwise, you risk losing your recently acquired lead.
2. Boost growth rate by using customer-generated content.
Brand credibility is crucial because online shoppers weigh reputation and reviews very seriously. The most important rule of social is that you need to keep your audience interested. If people are watching a boring channel, they’re going to change it.
Many businesses spend a fortune on advertising campaigns but fail to recognize the huge impact that word-of-mouth has on company development. You must remember your brand is not about your logo, user experience or design elements. Instead, your brand represents your values. Since having a solid brand image is essential to your growth, managing your online reputation should be among your top priorities.
Listen to customers’ feedback and enhance your product to offer great customer experience. You can leverage user-generated content insights to take your business to the next level. Just make sure never to get involved in the unethical practice of buying followers or reviews. These never represent the real customer’s perspective, and they won’t help you increase your growth rate.
3. Customer behavior.
Engaging with customers is good, but it’s not enough. Many customers leave your website without letting you know what put them off. Many marketers rely on analytics and quantitative data-gathering to solve these issues. But quantitative data won’t tell you how your customers feel about your brand.
To tackle such issues, you should conduct a survey on your least-performing pages. Input the exact questions you want your customers to address, and collect firsthand information. Then apply your qualitative and quantitative data to analyze patterns and optimize your landing pages for higher conversion.
4. Customer acquisition.
Once you understand your customers’ behavior patterns and have optimized your pages, it’s time to focus on customer journey optimization. This ensures that visitors are lead to to the right landing page within your overall website.
This often means guiding different sources of traffic to different landing pages, each designed around the needs of a specific segment within your customer base. Generalizing content at this point will have a sharply negative impact on your business.
To make sure you’re presenting the right kind of information in the right way, try a service such as VWO to conduct A/B testing. The data you gain can help you improve the customer experience and translate into a higher customer-acquisition rate.
The right tools for the job can enable you to execute the appropriate strategies — saving time and other precious resources. Remember, boosting growth rate isn’t like paid advertising with its immediate results. Instead, embrace a mindset that growth is a long-term, ongoing and always-evolving process.