LATEST ARTICLES

How Corona Virus effects Buyer-side dicisions
Approximately 400 buy-side decision-makers shared their changes to ad spend and messaging strategies with us so that we can help you...
Digital advertising trends 2020
Digital Advertising – Key Trends Heading into 2020 The digital advertising landscape is constantly evolving to meet the...
What is a DSP (Demand-Side Platform) ?
What is a Demand-side Platform? DSP stands for Demand-Side Platform, a software that is used for programmatic...
2019 GLOBAL DIGITAL ADVERTISING TRENDS
In order to efficiently make strategic decisions, it is imperative to be armed with accurate, comprehensive information. In the digital advertising space, this...
Global digital ad spend grows
By 2019 65% of all digital ad spend will be traded programmatically, despite clients airing ongoing concerns around issues like ad fraud, brand safety...